ServiceNow Franchise for Consultants: Stop Subcontracting, Become a Founding Member
You’re a ServiceNow consultant working through an agency — and the agency keeps most of the margin your work creates. Four Dragons gives it back. When we place you on projects from our pipeline, you keep 90% of the profit. When you bring your own client, you keep 50%. Run your own practice and keep more of what you earn.
The Math of Freedom
Here’s the math most consultants never run. Through an agency, you might bill $200 an hour and keep only a slice of it — the agency retains the rest for owning the client relationship. Four Dragons flips that. When we place you on a project from our $12 million annual pipeline, you keep 90% of the profit on the work you deliver. When you bring in your own client or another consultant, you keep 50% of the profit. Either way, you own a practice instead of renting your time.
- Through an agency: You do 100% of the work and keep only about 30% of your bill rate. The agency keeps the rest.
- Placed by Four Dragons: You do the work, we supply the pipeline (about $12M a year), and you keep 90% of the profit.
- Bring your own work: Refer another consultant or bring your own client, and you keep 50% of the profit.
- Grow your practice: Introduce ServiceNow professionals who want to own their income, and your earnings compound as your practice grows.
- No start up fees, no hidden costs
The Roadmap to 100
1
The Founders (You)
2
The Expansion
3
The Ecosystem
Why “Four Dragons” for Subcontractors?
We handle the MSAs, the invoicing, the insurance, and the ServiceNow portal requirements. When you get someone placed we handle it all!
Turn Referrals Into Income
This is how we reach 100 practices. Every strong consultant you refer becomes part of your income — without adding to your own workload.
- The pitch: Refer a strong peer. When they launch a practice under Four Dragons, you keep 50% of the profit for the life of their contract.
- The logic: An outside recruiter earns a one-time fee for a placement. You're the person who knows who can actually configure a CMDB (the ServiceNow system that tracks IT assets) — so the ongoing share should be yours.
What You Could Earn
Illustrative examples, not guarantees. They assume full-time utilization at standard bill rates, with your profit share (90% on work we place you on, 50% on work you bring) applied after pass-through costs. Ask us for a worked example based on your own rate.
1 Practice:
income = $250,000
1 Practice + 3 Recruits:
$250,000 + $100,000
passive income
1 Practice + 10 Recruits:
OTE $500,000
We are looking for the first 10.
We are building an elite force of 100 ServiceNow professionals who are tired of the status quo. If you are currently subcontracting and know you’re worth more, let’s talk.
About Four Dragons
Four Dragons is a boutique ServiceNow services firm — not a product company — led by Ian Cox, a former ServiceNow employee with over a decade on the platform. Our delivery model is AI-automated and human-supervised: AI agents handle the repeatable work while certified consultants own strategy and architecture.
Key takeaways
- Four Dragons turns experienced ServiceNow consultants into practice owners — stop subcontracting through an agency and keep the margin you earn.
- Two ways to earn: when Four Dragons places you on the work, you keep 90% of the profit; when you bring your own client or refer another consultant, you keep 50%.
- We supply the pipeline (about $12M a year), the contracts, and the billing — you focus on delivery.
- The goal is the "Roadmap to 100": launching 100 independent practices, not hiring 100 employees.
- Built for senior ServiceNow professionals ready to own their income instead of renting their time.
Agency vs. Four Dragons
| Traditional agency | Four Dragons | |
|---|---|---|
| Who keeps most of the margin | The agency | You |
| Your role | Placed contractor | Practice owner / founding member |
| Your share on placed work | A slice of your bill rate | 90% of the profit |
| Bring your own client | No upside | Keep 50% of the profit |
| Contracts & billing | Agency (opaque) | We handle it, transparently |
Key terms
- Bill rate — the hourly rate the end client pays for your work.
- Profit — what remains after defined pass-through costs are deducted from what the client pays; your share (90% or 50%) is a share of this.
- Profit share — the percentage of that profit you keep.
- MSA (Master Service Agreement) — the contract that governs the relationship between Four Dragons and the client.
- CMDB (Configuration Management Database) — the ServiceNow system of record for IT assets and their relationships; a core skill area for our projects.
- OTE (On-Target Earnings) — total expected annual earnings when assumptions are met (delivery income plus referral income).
What "launch a practice" means here
This is not a job and not a staffing agency. As a Four Dragons founding member you run your own practice. You can deliver ServiceNow work we place you on and keep 90% of the profit, and you can grow by bringing in your own clients or referring talented peers and keeping 50%. Four Dragons handles placement, contracts, and delivery support using its existing project pipeline. It is the ownership side of consulting without the overhead of running your own firm.
How it works
- Apply and tell us your ServiceNow background and certifications; we review fit.
- We onboard you, sign the MSA, and add you to the pipeline.
- You deliver the ServiceNow work you already do well — or bring in your own client or a referral.
- We bill the client and pay you your share: 90% when we place you, 50% when you bring the work.
- Grow your practice by introducing more people, compounding your income.
Frequently asked questions
How is this different from my current agency arrangement?
An agency places you and keeps most of the margin. Four Dragons is a subcontracting partnership: you run your own practice and keep the majority of the profit while we handle contracts and billing.
How do I actually make money?
When Four Dragons places you on a project, you keep 90% of the profit on your delivery. When you bring your own client or refer a consultant we place, you keep 50% of the profit — paid for the introduction and the ongoing engagement.
Do I have to deliver the projects myself?
Not always. You can deliver work we place you on (90%), or you can source clients and refer talent and earn 50% without doing the delivery yourself.
What are my tax and insurance responsibilities?
As an independent subcontractor you are responsible for your own taxes and insurance. See the IRS self-employed guide and speak with your own accountant.
Who owns the client relationship?
Four Dragons holds the MSA and manages billing; you own the delivery work and your reputation with the client.
What is the "Roadmap to 100"?
Four Dragons is launching 100 independent practices rather than hiring 100 employees. Founding members help build that network and are rewarded for finding the next practice owners.
How do I get started?
Reach out to the Four Dragons team to confirm fit and walk through the founding-member model and next steps.
Related reading: What is ServiceNow? · What are professional services? · ServiceNow partner program